Everyone wants to improve the checkout experience. You want it to be easier, your customers want it to be faster, and American Express wants it to work for everyone.
The end of the year is a chaotic time, to put it lightly. The air starts to get colder and before you know it, the holiday season is in full swing. For many businesses, November and December represent some of the busiest months of the year. According to recent forecasts from National Retail Federation (NRF), holiday retail sales in November and December are expected to increase between 3.6 and 4 percent for a total of $678.75 billion to $682 billion. These projections are up from last year’s holiday sales figures of $655.8 billion. So, making sure both your online and brick-and-mortar stores are running at full tilt is critical when talking such large volume over a six or eight week period.
If you want to connect with your customers, go to where they are: social media. Nearly 80% of internet users are on Facebook alone. Here are the social networks your business should be aware of, and how they can help your business.